moma | moma modern kids style guide

It's a bean! It's a bubble! It's MoMA Modern Kids! Big Blue Dot rose to the challenge of designing a new kid's brand for The Museum of Modern Art by adding a sense of excitement, mystery and playfulness. The style guide includes branding strategy, the do's and dont's of how to use the logo, and whimsical packaging designs that use the strengths of the mark in a unique and unexpected way.