nickelodeon | how to nickelodeon style guide

How do you turn an educational cable network into the leading TV channel for kids. We created the position "Nick is Kids" meaning, this entertainment channel is about what kids want, not what parents think kids want. After delivering an orange flexi-logo with signature balloon typeface, big Blue Dot also created the Nickelodeon "How-To" Style Guide. This brand manual serves as a handy desktop partner for all Nickelodeon staff and marketing partners to ensure that the spirit and visual application of this brand remain constant.