P&G asked Big Blue Dot to create distinct yet related packaging design for two new Oral-B kids toothbrushes that would reflect a premium and basic brand for diverse emerging markets. Using classic Disney characters to tell a story, we created a whimsical theme that could be told in a rich, more complex way using many characters and elements and in a simple way by using just Mickey. The stories and characters were created to appeal universally to boys and girls in the target age group and to translate cross-culturally.
