suave | hair vibe

Our assignment was to develop the name, logo, and package design for a line of tween hair care products, reflecting the quality and affordability of the Suave master brand, while capturing the spirit of the tween audience. We infused "Hair Vibe" with colors, type, and symbols from tween culture to convey an energized hair care experience. While tweens are attracted to the motion and energy of the graphics, their practical-minded parents are reassured by the trusted Suave name.