camp waukeela | marketing materials redesign

The creative task for Big Blue Dot was to appeal to both modern kids and their parents while "selling" a distinctly old-fashioned experience. Waukeela Camp for Girls, an 87-year-old, traditional summer camp located in N.H.’s White Mountains, was looking to redesign their marketing materials. The solution was a brochure/sticker package that is more akin to a graphic novel. It visually explains to the girls what a typical day in the life of the camp is like, while also imparting pertinent information to the parents.